This is huge. Google will introduce many changes to their ad platform soon to change AdWords into Google Ads.
Google is expanding their search ads from 160 to total of 300 characters which will include 3 headlines and 2 descriptions.
The advertising platform will become lot smarter with responsive search ads where it will do a better optimization of combining your headlines with description lines and descriptions.
With the new responsive Google Ads you will have:
- 15% more clicks
- 15 headlines
- 4 description lines
- 43K+ combinations
- more precise audience targeting
Here are some other highlights of what is coming:
- Responsive Search Ads Expanded Text Ads
- Google AdWords Becomes Google Ads
- DoubleClick & Google Analytics 360 Suite are combining to become Google Marketing Platform
- DoubleClick for Publishers, DoubleClick for Ad Exchange, and AdMob combining to become Google Ad Manager
- Smart Campaigns
- Responsive Search Ads Google will also help create landing pages for small businesses
- Local Campaigns
- Automatic Feed Management (Travel & Leisure Industry)
- Smart Shopping Campaigns
- Hotel Campaigns
- Listing Feed Price Feed Hotel Campaigns Point of Sales Feed Integration (a life saver)
For complete overview, watch the video and go through the slides…
Here are the webinar slides: www.slideshare.net
