Very important overview of KPI (key performance indicators) in your traffic campaigns.
Without knowing your numbers you cannot be profitable. You cannot scale your campaigns.
Here are some marketing KPI’s:
- CPC = cost per click
- CPL = cost per lead
- CPA = cost per acquisition (to get a customer)
- ROI = return on investment (if you are spending $1 and getting $2 back, your ROI is 100%)
As you will see in this video. getting the cheapest clicks may not be the best way of marketing.
The most important thing is your bottom line (read: ROI). To simplify what to look for ask yourself this: How much am I spending and how much am I getting back?
Knowing the above numbers will tell you what you are doing wrong and what needs to be addressed for your campaign to become profitable.
All of this and more you can learn inside the ITM (Internet Traffic Mastery) course which will teach you ALL you need to know about how to master 30 different traffic sources and not be dependable on anyone else for traffic EVER !!!
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